Boobie Ike

Central Character / Business Owner

Location: Vice Beach, Vice City

Background: A legendary former street hustler who built a legitimate business empire. GTA Wiki lists his occupation more broadly as realtor and investor, not just a club owner.
Affiliations: Dre'Quan Priest (Business Partner), Real Dimez (Signed Artists).
Mechanics: Owner of the Jack of Hearts strip club and co-founder of Only Raw Records. Uses illicit funds to finance his music studio operations.
Full Profile: A former street hustler who successfully transitioned into a legitimate business magnate. Boobie owns the Jack of Hearts strip club and co-founded the recording studio Only Raw Records. While affable on the surface, he is a ruthless capitalist who openly uses drug revenue to finance his music empire. Represents the digital attention economy and commodification of street crime.

More of the Cast

Dre'Quan Priest

Brian Heder

Central Character / Business Owner

Location: Vice Beach, Vice City

Background: A legendary former street hustler who built a legitimate business empire. GTA Wiki lists his occupation more broadly as realtor and investor, not just a club owner.
Affiliations: Dre'Quan Priest (Business Partner), Real Dimez (Signed Artists).
Mechanics: Owner of the Jack of Hearts strip club and co-founder of Only Raw Records. Uses illicit funds to finance his music studio operations.
Full Profile: A former street hustler who successfully transitioned into a legitimate business magnate. Boobie owns the Jack of Hearts strip club and co-founded the recording studio Only Raw Records. While affable on the surface, he is a ruthless capitalist who openly uses drug revenue to finance his music empire. Represents the digital attention economy and commodification of street crime.

Dre'Quan Priest

Brian Heder